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Samsung homes in on India for its mobile operating system 'Tizen' launch

India can possible become the launch pad for Samsung Electronics' own mobile software.

The Korean major is predicted to launch a smartphone that operates on the Tizen software in India among a month, aforementioned individuals with data of its plans. India has ne'er been a launch destination for Samsung, and its set up currently to bring the merchandise 1st to the South state comes at a time once its leadership position within the native smartphone market is below threat from native brands.

According to sources, the phone is probably going to own a 4-inch screen and dual-SIMs with a three.2 megapixel camera and 512 MB RAM, and is probably going to be affordably priced. In India, the reasonable section generally ranges between Rs five,000 and Rs fifteen,000.

The world's biggest mobile maker has been fraught in India furthermore as globally owing to increasing competition, that has seen its market share shrink. the corporate announce its smallest quarterly earnings for quite 2 years throughout the just-ended July-September amount.

According to knowledge from Gfk, that tracks actual sales and not shipments, Samsung's smartphone market share in India fell to merely over thirty second in August from around thirty two.5% in July, however recovered to quite thirty third in Gregorian calendar month, because the company centered additional on commercialism devices within the reasonable section.

Analytical firm Canalys, however, aforementioned that Samsung lost half-dozen proportion points consecutive of its smartphone share in India within the third quarter supported shipments, due principally to stiff competition from native and Chinese players with aggressive evaluation ways. The Korean major disputes these findings.


Sector watchers say the corporate is troubled to take care of its dominance against rivals like Apple and China's Xiaomi, each of that have created their niche area within the premium and reasonable value segments, severally, within the invasive Indian market. Competition is additionally building from native players like Gurgaon-based Micromax, Samsung's nearest rival within the Indian market.

Samsung has been trying to scale back its dependence on the dominant golem OS for differentiating it against the market. The reported  specifications of the Tizen-based device may place it in direct competition with the Google-backed golem One smartphones that the United States of America web major launched in India {a couple|a few|one or 2|a handful|some} of months past in partnership with Micromax and two alternative corporations. Those merchandise ar priced below Rs seven,000.

Samsung talked concerning launching a Tizen-based phone in mid-2013 however makes an attempt to launch the OS on smartphones through carriers like Docomo and Orange did not bear fruit owing to poor market conditions, Yoon Han-kil, senior vp of Samsung's product strategy team, had aforementioned in Gregorian calendar month.

"We have modified our strategy and can unleash the phones in an exceedingly few countries wherever we are able to move," he had told Reuters in Associate in Nursing interview. In June this year, the corporate commercially launched the Samsung Z, Associate in Nursing LTE-enabled, Tizen-based smartphone with a four.8-inch HD Super AMOLED show and a a pair of.3 gigacycle Quad-core processor. it absolutely was to be on the market within the third quarter in Russia, and later on in alternative markets, however no reports of such a launch have emerged to this point.

Experts say Samsung may notice it troublesome to persuade customers to maneuver from golem devices that became the thought selection for existing and first-time smartphone users, to its Tizen-driven devices.

India has seen variety of recent entrants on completely different operative systems. Finnish Jolla launched a Sailfish OS-based smartphone for Rs sixteen,499 on Flipkart whereas Mozilla launched smartphones with Intex and Spice on the Firefox software, priced between Rs a pair of,000 and Rs three,000. however analysts say these devices have seen very little interest from customers.

"Samsung has the market and muscle to afford to own another software and it might be a superb decision to cost it below Rs ten,000," aforementioned Karan Thakkar, IDC's lead medium analyst. "But customers ar additional willing to park their cash in golem since they apprehend it's backed by Google."


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