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Microsoft drops Nokia brand from Lumia phone

The iconic brand of Nokia, noninheritable  by the worldwide technology big for $7.2 billion. The phone, launched by Microsoft with its own brand, has been priced at monetary unit a hundred and ten (about Rs eight,400).

Incidentally, abundant before being taken, Nokia had partnered with Microsoft in 2011 to launch its Lumia vary of smartphones supported latter’s Windows Phone OS.

Nokia had lost a substantial a part of its market share to Samsung and Apple because it struggled to position itself among the quick dynamic  desires of shoppers.

Affordable smartphones (sub Rs ten,000 category) from the stables of Asian French telephone manufacturers like Huawei, ZTE, Micromax and Karbonn are driving the expansion in rising markets of Asia and continent.

According to analysis firm Gartner, Microsoft (with principally Lumia devices) had a three.2 per cent share of the smartphone sales in two013, up from 2.5 per cent in 2012.

Android and iOS (Apple devices), on the opposite hand, had shares of seventy eight.4 per cent and fifteen.6 per cent.

Featuring the Microsoft emblem, the Lumia 535 includes a 5-inch show, 1.2GHz quadcore processor and 1GB RAM. in conjunction with eight GB internal storage and fifteen GB of free OneDrive storage, the device supports enlargement up to 128 GB through microSD cards. it's a five MP front and five MP rear camera and one,905 mAh battery.

“The Lumia 535 3G Single SIM and Lumia 535 3G twin SIM are accessible in hand-picked markets in November. rating for Lumia 535 and Lumia 535 twin SIM can vary by market and operator, however is calculable to be around monetary unit a hundred and ten before taxes and subsidies,” Microsoft aforementioned on its web log.

Both the devices can return loaded with Windows Phone eight.1 OS and therefore the Lumia Denim update right out of the box, it added.

US-based Microsoft, that completed its acquisition of Finnish firm Nokia’s French telephone business earlier this year for $7.2 billion, had last month indicated that it'd drop the Nokia whole from the device.
microsoft lumia

Post the acquisition, the corporate had discharged some Lumia phones however those models still carried the Nokia whole.

The Finnish firm, meanwhile, continues to work the networks, mapping and technology licensing business.

Despite the cheap rating, Microsoft aforementioned the new phone can provide identical Microsoft services that high-end phones do, together with Skype video calls, workplace apps and therefore the virtual assistant Cortana.

In India, in line with analysis firm IDC, the smartphone market was at forty four million units last year, up from 16.2 million in twenty2012.


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